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Preoday, Como Partner to Provide Customer Engagement Solutions

August 14, 2017
By Maurice Nagle - Web Editor

Engaging the modern customer can be a minefield of missed opportunity, mindless outreach and more. Especially in today’s mobile-first world, companies are tasked with walking the tightrope, taking measured steps, managing the workforce and online presence, and making every effort to boost the bottom line.

Recently, Como and Preoday announced a new partnership to provide integrated customer engagement and enhance online ordering capability. In specific, the partnership will offer the Preoday white-label online and mobile ordering platform with Como end-to-end engagement and customer loyalty solutions.

"For businesses looking to compete in this rapidly changing industry, having a solution that combines mobile ordering and customer engagement is becoming essential," explained Ofer Rahum, Chief Business Operations at Como. "This is another great example of how deep technology integrations can provide merchants with a solution that's seamless to operate, while driving significant business growth."

Now, restaurants, coffee shops and pubs can engage with customers in a new way and aid in building long term loyalty. Recent research from Northwestern and Deloitte (News - Alert) highlights that up to 15 percent of a retailer’s loyal customer base can be responsible for up to 70 percent of sales. Additionally, businesses with loyalty programs in place are nearly 90 percent more profitable than those without.

Andrew White, CEO of Preoday, noted, "The digital transformation that the hospitality industry is undergoing represents a real opportunity for businesses to increase revenue and customer loyalty. For companies wanting to see these benefits in their own business, a solution that offers both mobile and online ordering and loyalty capabilities is extremely powerful. Our clients are already enthusiastic about this offering and we are looking forward to even more of them embracing it."

Our digital, mobile-first, customer centric world serves to set standards for companies. Those capable of creating an optimal omni-channel customer experience and meeting expectations will reap the rewards. Meanwhile, those firms still in analog are simply two steps behind.

Edited by Alicia Young

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